Monday, August 14, 2006

brand yourself!

dear blog,

my sincere apologies for your zero input condition for the past few months! i've been on vacation for like a reallly looong time... and real good one too!!

evryone here is absolutely delighted that i'm doing my post graduation at iit ! becoz after 2 years i'll have the iit brand!

almost evryone i've met has told me this thing about iit brand or label!! it has just put me off!

i've never really wanted to be a brand of an institute a clan or community or watever...! and i hated to be tagged an iit stereotype!

somewhere in this whole mess of my life ,i still will want to be myself..my own interests,my likes, dislike and weaknessess...Arrrrrrrrrrgh!

when people talk of iit brand ot label,they forget to view a person as a personality as a whole and paint a picture of his personna in connection to what he does or where he is!
there seems to be an ineradicable ,highly myopic view that excellence is associated with 'what' and 'where' rather just 'how wel'l!

excellence has to be viewed wholistically ...and individualistically...not just based on what one has achieved so far.but based on the greater' unrealised potential' and the motivation to exploit this potential..

well after all this..... it would be better for us to stop institutionalising 'brand' and induvidualise the very rare phenomenon of excellence...

its high time we create an individual brand for ourselves and culitvate some uniqueness in thought and character that defines 'you' and not what you do or where you belong

get a trademark for yourself and be your own brand!!!!

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